Your email marketing strategy will most likely include both personalized messages to highly targeted lists and e-newsletters to much larger targets.
Highly targeted emails produce the best results! Increase customer loyalty and satisfaction with personal messages that thank customers for specific milestones. For instance, use our accounting integration to quickly retrieve all the customers that spent more than, say, $5,000 last month and send them a thank you message, or quickly retrieve all the new customers in the last 3 months and send a message with a discount voucher to encourage a second purchase.
Keep both customers and prospects informed with news-letters about
your company's products and services. You may have different lists
for different types of customers or products. What you want is an efficient
way of managing these lists, tracking which newsletters a contact has received and tracking
leads and feedback that are generated by a newsletter.
The Marketing Campaigns module is what you use to manage your marketing activities,
create your list of targets, execute the campaign, create follow-up tasks, record respondents
and the opportunities that are generated by the campaign. Use Legrand CRM to manage any
type of campaign: phone marketing, direct mail marketing, email campaigns,
trade shows, seminars, etc...
The starting point of a successful campaign is having the right list targets for your message. There's
no point in sending an "all-the-meat-you-can-eat" offer to a vegatarian! It is
important to be able to easily segment your contacts into multiple lists.
Legrand CRM excels at list management — segmenting your companies and contacts into multiple lists for targeted communications — through combinations of keyword tags, user fields and fast searches.
Our e-template editor enables you to create email merge templates that use data
from company and contact records. A template can be as short or as long as you want,
ranging from a simple 'Thank You' email, to standard templates for quotations or
feedback received. An experienced editor can edit the HTML to create fancy
templates with images and background graphics.
These email templates are ideal for personalized email messages, such as the loyalty enhancing thank you messages that we mentioned at the top of this page.
You can send emails to one or multiple contacts directly from Legrand CRM using one of the eTemplates you have created. The emails are sent using your own mail server and the content of the email is stored as an Activity Note in Legrand CRM. This works great for small lists containing up to a couple of hundred contacts but if you wish to send an email to thousands of people we recommend that you use an email service provider.